Marketing Health Care Into the Twenty-First Century: The Changing Dynamic by William Winston, Alan K. Vitberg

Marketing Health Care Into the Twenty-First Century: The Changing Dynamic

Haworth Marketing Resources

William Winston, Alan K. Vitberg

206 pages • missing pub info (editions)

nonfiction business economics health informative medium-paced
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Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan K. Vitberg, a respected c...

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