Built to Fail: The Inside Story of Blockbuster's Inevitable Bust by Alan Payne, Alan Payne
Built to Fail: The Inside Story of Blockbuster's Inevitable Bust

Alan Payne, Alan Payne

Built to Fail: The Inside Story of Blockbuster's Inevitable Bust

Alan Payne, Alan Payne

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How does an iconic brand die?For more than two decades, Blockbuster was America's favorite way to watch movies. Millions of customers visited more than eight thousand stores around the globe every week, providing more data about movie audiences th...

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