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542 pages • missing pub info (editions)
ISBN/UID: 9781107014961
Format: Hardcover
Language: English
Publisher: Cambridge University Press
Publication date: 28 March 2013
Description
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed exper...
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542 pages • missing pub info (editions)
ISBN/UID: 9781107014961
Format: Hardcover
Language: English
Publisher: Cambridge University Press
Publication date: 28 March 2013
Description
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed exper...
Community Reviews
Content Warnings