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Current edition

Marketing Scales Handbook, Volume IV: Consumer Behavior by Gordon C. Bruner II

Marketing Scales Handbook, Volume IV: Consumer Behavior
—
Gordon C. Bruner II

Marketing Scales Handbook, Volume IV: Consumer Behavior
Gordon C. Bruner II with Karen E. James

864 pages • hardcover • 2005

Marketing Scales Handbook, Volume IV: Consumer Behavior by Gordon C. Bruner II

Marketing Scales Handbook, Volume IV: Consumer Behavior
—
Gordon C. Bruner II

Marketing Scales Handbook, Volume IV: Consumer Behavior

Gordon C. Bruner II with Karen E. James

864 pages • hardcover • 2005

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