Building Brand Value the Playboy Way by S. Gunelius

Building Brand Value the Playboy Way

S. Gunelius

188 pages missing pub info (editions)

nonfiction business economics informative slow-paced
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Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate bra...

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