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188 pages • missing pub info (editions)
ISBN/UID: 9780230577893
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Publication date: 16 September 2009
Description
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate bra...
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188 pages • missing pub info (editions)
ISBN/UID: 9780230577893
Format: Hardcover
Language: English
Publisher: Palgrave MacMillan
Publication date: 16 September 2009
Description
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate bra...