Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins

Hello, My Name Is Awesome: How to Create Brand Names That Stick

Alexandra Watkins

168 pages • first pub 2014 (editions)

nonfiction business design informative fast-paced
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The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new compa...

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