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299 pages • missing pub info (editions)
ISBN/UID: 9780073529844
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 29 November 2007
Description
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand M...
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Content Warnings
299 pages • missing pub info (editions)
ISBN/UID: 9780073529844
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 29 November 2007
Description
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand M...
Community Reviews
Content Warnings