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412 pages • first pub 1988 (view editions)
ISBN/UID: 9780814470312
Format: Paperback
Language: English
Publisher: Amacom
Edition Pub Date: Not specified
Description
Annotation. "Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to ...
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412 pages • first pub 1988 (view editions)
ISBN/UID: 9780814470312
Format: Paperback
Language: English
Publisher: Amacom
Edition Pub Date: Not specified
Description
Annotation. "Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to ...