Consumer Behavior: Buying, Having, and Being by Michael R. Solomon

Consumer Behavior: Buying, Having, and Being

Michael R. Solomon

720 pages missing pub info (editions)

nonfiction business economics challenging informative medium-paced
Powered by AI (Beta)
Loading...

Description

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. For undergraduate and MBA courses in consumer behavior.

Community Reviews

Loading...

Content Warnings

Loading...