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720 pages • missing pub info (editions)
ISBN/UID: 9780135153369
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 10 February 1992
Description
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. For undergraduate and MBA courses in consumer behavior.
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720 pages • missing pub info (editions)
ISBN/UID: 9780135153369
Format: Paperback
Language: English
Publisher: Pearson
Publication date: 10 February 1992
Description
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. For undergraduate and MBA courses in consumer behavior.