Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising by Anne Johnston, Lynda Kaid

Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising

Praeger Studies in Political Communication

Anne Johnston, Lynda Kaid

240 pages • missing pub info (view editions)

nonfiction politics informative reflective medium-paced
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Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the...

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