LOIS Logos: How to Brand with Big Idea Logos by George Lois

LOIS Logos: How to Brand with Big Idea Logos

George Lois

204 pages first pub 2015 (editions)

informative reflective medium-paced
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Description

George Lois continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in popular graphic communication. His Big Idea branding and logo design, developed with a ...

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