Serious Play: How the World's Best Companies Simulate to Innovate by Michael Schrage

Serious Play: How the World's Best Companies Simulate to Innovate

Michael Schrage

272 pages first pub 1999 (editions)

nonfiction business design informative medium-paced
Powered by AI (Beta)
Loading...

Description

Successful innovation demands more than a good strategic plan; it requires creative improvisation. Much of the "serious play" that leads to breakthrough innovations is increasingly linked to experiments with models, prototypes, and simulations. As...

Read more

Community Reviews

Loading...

Content Warnings

Loading...