The Culting of Brands: Turn Your Customers Into True Believers by Douglas Atkin

The Culting of Brands: Turn Your Customers Into True Believers

Douglas Atkin

256 pages first pub 2004 (editions)

nonfiction business psychology informative medium-paced
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At first glance, companies like Apple and Nike have little in common with organizations like the Hell's Angels and the Unification Church. But in reality, they all fulfill the main definition of a cult: They attract people who see themselves as di...

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