Agency: Starting a Creative Firm in the Age of Digital Marketing by Rick Webb

Agency: Starting a Creative Firm in the Age of Digital Marketing

Rick Webb

352 pages first pub 2015 (editions)

business informative medium-paced
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As large agencies have struggled to adapt to the digital age, they have come to rely on these freelancers and specialists. These specialists have begun forming shops of their own - the new modern version of the agency. Increased marketing fragment...

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