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The Business of Sport Management by Simon Chadwick, John G. Beech

The Business of Sport Management

Simon Chadwick, John G. Beech

592 pages first pub 2004 (editions)

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Description

Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Fina...

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