One to One Fieldbook: The Compete Toolkit for Implementing a 1 to 1 Marketing Program by Bob Dorf, Don Peppers, Martha Rogers

One to One Fieldbook: The Compete Toolkit for Implementing a 1 to 1 Marketing Program

Bob Dorf, Don Peppers, Martha Rogers

406 pages • first pub 1999 (editions)

nonfiction business informative medium-paced
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Filled with step-by-step advice on implementing the one-to-one marketing principles that Peppers and Rogers have made famous, this book also contains a special password allowing readers to access extensive online supplements on the authors' Web si...

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