The Yugo: The Rise and Fall of the Worst Car in History by Jason Vuic
The Yugo: The Rise and Fall of the Worst Car in History

Jason Vuic

The Yugo: The Rise and Fall of the Worst Car in History

Jason Vuic with Erik Synnestvedt

missing duration info Add in missing duration information first pub 2010 (editions)

nonfiction business history informative medium-paced
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Description

Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR’s Car Talk declared it “the worst car of the millennium.” And for most Americans that’s where the stor...

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