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Geoffrey A. Moore, Geoffrey A. Moore
missing page info • first pub 2006 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer ...
Community Reviews
Content Warnings
—
Geoffrey A. Moore, Geoffrey A. Moore
missing page info • first pub 2006 (view editions)
ISBN/UID: None
Format: Not specified
Language: English
Publisher: Not specified
Edition Pub Date: Not specified
Description
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer ...
Community Reviews
Content Warnings