The Big Idea by Robert Jones
The Big Idea

Robert Jones

The Big Idea

Robert Jones

224 pages first pub 2000 (view editions)

informative reflective medium-paced
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Today's marketplace is a war of ideas. Unless you stand for something you won't stand out. Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things....

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