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Diffusion of Innovations by Everett M. Rogers
Diffusion of Innovations

Everett M. Rogers

Diffusion of Innovations

Everett M. Rogers

518 pages first pub 1982 (view editions)

nonfiction business economics sociology informative slow-paced
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Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, exp...

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