Researching Ux: Analytics: Understanding Is the Heart of Great UX by Luke Hay

Researching Ux: Analytics: Understanding Is the Heart of Great UX

Luke Hay

176 pages first pub 2017 (editions)

design informative medium-paced
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Description

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form ...

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