Inside Real Innovation: How the Right Approach Can Move Ideas from R&D to Market -- And Get the Economy Moving by Andreas Wankerl, Carl Schramm, Eugene Fitzgerald

Inside Real Innovation: How the Right Approach Can Move Ideas from R&D to Market -- And Get the Economy Moving

Andreas Wankerl, Carl Schramm, Eugene Fitzgerald

233 pages • first pub 2010 (view editions)

nonfiction business science informative medium-paced
Powered by AI (Beta)
Loading...

Description

Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the a...

Read more

Community Reviews

Loading...

Content Warnings

Loading...