Obsessed: Building a Brand People Love from Day One by Emily Heyward

Obsessed: Building a Brand People Love from Day One

Emily Heyward

224 pages first pub 2020 (editions)

nonfiction business informative medium-paced
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Description

The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new millennial brands like Casper, Allbirds, Sweetgreen, Everlane, and more successfully build devoted fan f...

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Community Reviews Summary of 48 reviews

Moods

informative 100%
inspiring 75%
reflective 75%

Pace

fast 40%
medium 40%
slow 20%

Average rating

4.07

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