Obsessed: Building a Brand People Love from Day One by Emily Heyward

Obsessed: Building a Brand People Love from Day One

Emily Heyward

224 pages first pub 2020 (editions)

nonfiction business informative medium-paced
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The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new millennial brands like Casper, Allbirds, Sweetgreen, Everlane, and more successfully build devoted fan f...

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