Principles of Marketing by Mary Anne Raymond, Camille Passler Schuster, John F. Tanner
Principles of Marketing

Mary Anne Raymond, Camille Passler Schuster, John F. Tanner

missing page info Add in missing page information first pub 2005 (editions)

nonfiction informative medium-paced
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"Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment."--Open Textbook Library.

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