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392 pages • missing pub info (editions)
ISBN/UID: 9781138144309
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 July 2016
Description
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. Thi...
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392 pages • missing pub info (editions)
ISBN/UID: 9781138144309
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 July 2016
Description
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. Thi...
Community Reviews
Content Warnings