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392 pages • missing pub info (editions)
ISBN/UID: 9781138144309
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 July 2016
Description
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. Thi...
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392 pages • missing pub info (editions)
ISBN/UID: 9781138144309
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 July 2016
Description
The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. Thi...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.