TITAN: Inside India's Most Successful Consumer Brand by Vinay Kamath

TITAN: Inside India's Most Successful Consumer Brand

Vinay Kamath

189 pages first pub 2018 (view editions)

nonfiction business adventurous informative slow-paced
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Description

When Titan Company Limited launched its quartz watches some 30 years ago, the founders – a merry bunch of Tata employees who started out simply wanting ‘to do something different’ – could not have foreseen just how completely they would capture th...

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