Guerrilla Marketing for Dummies by Jay Conrad Levinson, Patrick Garrigan, Jonathan Margolis

Guerrilla Marketing for Dummies

Jay Conrad Levinson, Patrick Garrigan, Jonathan Margolis

351 pages missing pub info (editions)

nonfiction business informative lighthearted medium-paced
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Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketi...

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