What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales by Ram Charan

What the Customer Wants You to Know: How Everybody Needs to Think Differently about Sales

Ram Charan

178 pages first pub 2007 (editions)

nonfiction business informative slow-paced
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From the bestselling author of "What the CEO Wants You to Know"?how to rethink sales from the outside in ?We have to face the truth: "the process of selling is broken." Customers have more choices and are under intense pressure. Yet few companies...

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