Marketing Financial Services by Trevor Watkins, Mike Wright
Marketing Financial Services

Trevor Watkins, Mike Wright

Marketing Financial Services

Trevor Watkins, Mike Wright

420 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also be...

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