UnSelling: The New Customer Experience by Scott Stratten, Alison Kramer

UnSelling: The New Customer Experience

Scott Stratten, Alison Kramer

234 pages first pub 2014 (editions)

nonfiction business informative inspiring medium-paced
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UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even prod...

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