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304 pages • first pub 2020 (editions)
ISBN/UID: 9780593084007
Format: Hardcover
Language: English
Publisher: Portfolio
Publication date: 07 January 2020
Description
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyda...
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304 pages • first pub 2020 (editions)
ISBN/UID: 9780593084007
Format: Hardcover
Language: English
Publisher: Portfolio
Publication date: 07 January 2020
Description
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyda...
Community Reviews
Content Warnings