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350 pages • missing pub info (editions)
ISBN/UID: 9780470860823
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 01 September 2004
Description
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challeng...
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Content Warnings
350 pages • missing pub info (editions)
ISBN/UID: 9780470860823
Format: Hardcover
Language: English
Publisher: Wiley
Publication date: 01 September 2004
Description
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challeng...
Community Reviews
Content Warnings