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387 pages • first pub 2010 (editions)
ISBN/UID: 9780199587407
Format: Hardcover
Language: English
Publisher: OUP Oxford
Publication date: 07 December 2010
Description
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by th...
Community Reviews
Content Warnings
387 pages • first pub 2010 (editions)
ISBN/UID: 9780199587407
Format: Hardcover
Language: English
Publisher: OUP Oxford
Publication date: 07 December 2010
Description
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by th...
Community Reviews
Content Warnings