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780 pages • missing pub info (view editions)
ISBN/UID: 9781107641426
Format: Paperback
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 01 June 2018
Description
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive ...
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780 pages • missing pub info (view editions)
ISBN/UID: 9781107641426
Format: Paperback
Language: English
Publisher: Cambridge University Press
Edition Pub Date: 01 June 2018
Description
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive ...
Community Reviews
Content Warnings