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358 pages • missing pub info (view editions)
ISBN/UID: 9780230520936
Format: Paperback
Language: English
Publisher: Red Globe Press
Edition Pub Date: 15 January 2009
Description
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies ...
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358 pages • missing pub info (view editions)
ISBN/UID: 9780230520936
Format: Paperback
Language: English
Publisher: Red Globe Press
Edition Pub Date: 15 January 2009
Description
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies ...
Community Reviews
Content Warnings