Scan barcode
480 pages • missing pub info (editions)
ISBN/UID: 9781264263608
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 09 February 2021
Description
The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world t...
Community Reviews
Content Warnings
480 pages • missing pub info (editions)
ISBN/UID: 9781264263608
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: 09 February 2021
Description
The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world t...