Essentials of Marketing Analytics by Haya Ajjan, Joseph F. Hair, Dana E. Harrison

Essentials of Marketing Analytics

Haya Ajjan, Joseph F. Hair, Dana E. Harrison

480 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. We live in a global, highly competitive, rapidly changing world t...

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