Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Alina Wheeler

336 pages first pub 2003 (editions)

nonfiction business design informative slow-paced
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Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design executio...

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