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397 pages • missing pub info (view editions)
ISBN/UID: 9780470998229
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 22 February 2010
Description
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, em...
Community Reviews
Content Warnings
397 pages • missing pub info (view editions)
ISBN/UID: 9780470998229
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: 22 February 2010
Description
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, em...
Community Reviews
Content Warnings