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247 pages • missing pub info (view editions)
ISBN/UID: 9780745639826
Format: Hardcover
Language: English
Publisher: Polity Press
Edition Pub Date: 10 July 2013
Description
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, m...
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247 pages • missing pub info (view editions)
ISBN/UID: 9780745639826
Format: Hardcover
Language: English
Publisher: Polity Press
Edition Pub Date: 10 July 2013
Description
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, m...