Sales Management Control Strategies in Banking: Strategic Fit and Performance Impact by Florian Mueller
Sales Management Control Strategies in Banking: Strategic Fit and Performance Impact

Florian Mueller

Sales Management Control Strategies in Banking: Strategic Fit and Performance Impact

Florian Mueller

398 pages missing pub info (editions)

nonfiction business economics
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Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characterist...

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