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280 pages • missing pub info (editions)
ISBN/UID: 9780749467678
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 July 2013
Description
Price is often the most significant factor affecting the profitability of businesses. When the pressure is on to perform or grow, the instinct may be to discount, undercut the competition, cut costs and promote through price. Yet these are often t...
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280 pages • missing pub info (editions)
ISBN/UID: 9780749467678
Format: Paperback
Language: English
Publisher: Kogan Page
Publication date: 28 July 2013
Description
Price is often the most significant factor affecting the profitability of businesses. When the pressure is on to perform or grow, the instinct may be to discount, undercut the competition, cut costs and promote through price. Yet these are often t...