The Brain Audit: Why Customers Buy (and Why They Don't) by Sean D'Souza, John Forde

The Brain Audit: Why Customers Buy (and Why They Don't)

Sean D'Souza, John Forde

180 pages first pub 2009 (editions)

nonfiction business psychology informative medium-paced
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How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how do...

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