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484 pages • missing pub info (view editions)
ISBN/UID: 9780198782537
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 22 August 2002
Description
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the s...
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Content Warnings
484 pages • missing pub info (view editions)
ISBN/UID: 9780198782537
Format: Paperback
Language: English
Publisher: Oxford University Press, USA
Edition Pub Date: 22 August 2002
Description
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the s...
Community Reviews
Content Warnings