Scan barcode
188 pages • first pub 2010 (editions)
ISBN/UID: 9780470587157
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: 09 August 2010
Description
It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully definin...
Community Reviews
Content Warnings
188 pages • first pub 2010 (editions)
ISBN/UID: 9780470587157
Format: Hardcover
Language: English
Publisher: John Wiley & Sons
Publication date: 09 August 2010
Description
It's not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully definin...
Community Reviews
Content Warnings