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256 pages • first pub 2006 (view editions)
ISBN/UID: 9781401308605
Format: Paperback
Language: English
Publisher: Hyperion
Edition Pub Date: 11 July 2006
Description
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tast...
Community Reviews
Content Warnings
256 pages • first pub 2006 (view editions)
ISBN/UID: 9781401308605
Format: Paperback
Language: English
Publisher: Hyperion
Edition Pub Date: 11 July 2006
Description
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tast...
Community Reviews
Content Warnings