The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

Marty Neumeier

192 pages first pub 2003 (editions)

nonfiction business design informative slow-paced
Powered by AI (Beta)
Loading...

Description

THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-...

Read more

Community Reviews

Loading...

Content Warnings

Loading...