Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future by Patrick Hanlon

Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future

Patrick Hanlon

272 pages • first pub 2006 (editions)

nonfiction business self help informative medium-paced
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In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the...

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