The Business of Influence: Reframing Marketing and PR for the Digital Age by Philip Sheldrake

The Business of Influence: Reframing Marketing and PR for the Digital Age

Philip Sheldrake

210 pages • first pub 2011 (editions)

nonfiction business informative medium-paced
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Description

Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but t...

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