No Logo by Naomi Klein

No Logo

Naomi Klein

490 pages first pub 2000 (editions)

nonfiction business economics politics challenging informative reflective medium-paced
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Description

Starting with the brand's birth as a means of bringing soul to mass marketing, Klein follows in the logo's wake and notes its increasing capacity for making the product subservient. Beyond this the core argument is the now uneasy struggle between ...

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