Gonzo Marketing: Winning Through Worst Practices by Christopher Locke

Gonzo Marketing: Winning Through Worst Practices

Christopher Locke

256 pages first pub 2001 (editions)

nonfiction business informative slow-paced
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A Harvard Business Review Top-10 Business Book of 2001Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media ar...

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